CMColton Mularoni

Artist marketing · Content strategy · Campaign coordination · Creative direction

I build stories
around music.

I work across artist marketing, content strategy, campaign coordination, and creative direction. That can mean building a release campaign, directing an interview, organizing a team, or carrying a magazine from the first idea through print.

View my work ↓View résumé

B.S. Recording Arts · Full Sail University

About / 01

Hi, I’m Colton.

a music marketer, creative director, and founder of HIGHLIVESSS.

I help emerging artists turn their music into a clear story people can follow. My work includes release strategy, interviews, editorial production, creator partnerships, and campaign coordination. Depending on the project, I might shape the idea, organize the team, direct the presentation, or carry the work through print and social.

I started HIGHLIVESSS as the place where all of that could live together. The platform has grown through original interviews, digital campaigns, and a 56-page hardcover magazine made with artists, illustrators, photographers, and other contributors.

Explore the projects
20M+Total views
6K+TikTok community
5.4K+Instagram community
47+Creative collaborators

Selected work / 02

A magazine.
A larger world.

HIGHLIVESSS brings music, visual art, interviews, print, and social campaigns into one project.

01 / Editorial & print

HIGHLIVESSS
Vol. 1

Founder · Creative Director · Editor

Overview

HIGHLIVESSS Vol. 1 is a 56-page hardcover magazine built around underground rap, visual art, and original interviews. I created the publication to give the featured artists a complete editorial world in print and online.

I led the project from the first concept through release, including creative direction, writing, interviews, artist curation, contributor coordination, editing, asset management, print assembly, launch strategy, and promotion.

  • 56-page hardcover publication
  • Artists, illustrators, photographers, and collectible design
  • Original interviews with a physical and digital rollout

Campaign films / 03

From storyboard
to rollout.

To introduce Vol. 1, I developed two campaign films for Instagram and TikTok. Each started as a storyboard, then moved into production with a creative team I assembled around the concept.

Magazine ad / 01

Storyboard · Creative direction · Team assembly

Overview

Magazine Ad 01 was the first moving introduction to Vol. 1. I began with a storyboard that established the structure and visual direction of the film.

I assembled the team and creative-directed the production from planning through the finished advertisement.

72K Instagram views286.5K TikTok views
Instagram TikTok

Magazine ad / 02

Storyboard · Sound design · Team assembly

Overview

Magazine Ad 02 gave the rollout a second visual entry point. I storyboarded the concept and designed the sound before production began.

I assembled the team and helped carry the idea from planning through its final release.

47.1K Instagram views12K TikTok views
Instagram TikTok

Interview series / 04

Interviews with
a point of view.

I conduct original interviews, then direct how each conversation is presented. The goal is to make the interview work as both an editorial story and social content.

Interview / 01

Freesami

Interview · Creative direction · Editorial concept

I led the interview and creative direction, shaping the conversation into an editorial video for HIGHLIVESSS.

63K Instagram views26K TikTok views
Meet @freesami__

Interview / 02

42CEO

Interview · Creative direction · LEGO-themed concept

I led the interview and creative direction, using a LEGO-themed visual concept to frame 42CEO’s story.

54,148 Instagram views58K TikTok views
Meet @42ceo

Exclusive Instagram series

Interviews,
illustrated.

For this Instagram series, I interview each subject and direct the presentation of the story. I also work with an illustrator on an original cover created for that feature.

Each carousel turns the conversation into a complete editorial post that can be read and shared directly on Instagram.

Swipe to explore →

05 / Editorial curation

Artist
Discovery

Artist discovery · A&R-informed curation · Editorial strategy

Overview

Artist Discovery is where I document emerging artists and sounds that deserve closer attention. I turn that discovery process into editorial features that give audiences a clear way into an artist’s work.

The process is A&R-informed: I follow new music, identify artists with a distinct point of view, and build a story around what makes their work worth hearing.

Featured artwork — @laud.laud_

View the feature

Magazine outreach / 06

Shared through
the community.

After the release, I sent copies of HIGHLIVESSS directly to artists, contributors, music pages, and independent culture platforms connected to the magazine. Some chose to share it in their own way, introducing the publication to new audiences through existing relationships and word of mouth.

Social post by @scythearts featuring HIGHLIVESSS Magazine@scythearts Social post by @jrdnkinley_ featuring HIGHLIVESSS Magazine@jrdnkinley_ Social post by @freesami__ featuring HIGHLIVESSS Magazine@freesami__ Social post by @eddstract featuring HIGHLIVESSS Magazine@eddstract Social post by @gothamfele featuring HIGHLIVESSS Magazine@gothamfele Social post by @ibreathemusicallday featuring HIGHLIVESSS Magazine@ibreathemusicallday Social post by @boilgod2018 featuring HIGHLIVESSS Magazine@boilgod2018 Social post by @coverartmatters featuring HIGHLIVESSS Magazine@coverartmatters Social post by @divertproductions featuring HIGHLIVESSS Magazine@divertproductions

“Shared by the people shaping culture.”

Follow @highlivesss

Client work / 07

Client work,
made to connect.

I help clients build the right team, find the right collaborators, and turn longer ideas into social content people will watch.

Client campaign / 01

Skyyler
Rayn

Artist-team connection · Creator collaboration

Overview

This campaign focused on putting the release in front of the right collaborators and audiences.

I connected the client with Malcolm Todd’s team and coordinated a collaboration with streamer @just.csmallz. Those introductions helped the video reach larger audiences on TikTok and Instagram.

8.3M TikTok views2M Instagram views
Instagram TikTok

Client campaign / 02

Lucio documentary campaign

Overview

The campaign turned a longer documentary into four focused videos made for social viewing.

I creative-directed and edited the series, then connected Lucio with @lpsoldiers_ and @in_memory_of_chesterbennington, two of the largest Chester Bennington media pages.

22,506Campaign video views

Documentary cut / 01

Short 01

Creative direction · Video editing · Short-form storytelling

Documentary cut / 02

Short 02

Creative direction · Video editing · Short-form storytelling

Documentary cut / 03

Short 03

Creative direction · Video editing · Short-form storytelling

Documentary cut / 04

Short 04

Creative direction · Video editing · Short-form storytelling

How I work / 08

Strategy that
gets made.

I move between strategy, writing, talent relationships, and hands-on production. I can shape the idea, organize the people, and help carry the work through release.

01Artist marketing02Release rollouts03Pitch decks04Content strategy05Creative direction06Social media07Copywriting08Artist relations09Partnerships10Project coordination11Vendor management12Campaign reporting

The HIGHLIVESSS network

Built
together.

HIGHLIVESSS depends on artists, photographers, illustrators, animators, and designers. I bring those people together and make sure each person’s work has a clear place in the final project.

Featured collaborators

@42CEO · @Freesami · @Emwell · @Boofpaxkmooky · @Matt Proxy · @Klayaut

View full collaborator network +

@Soser · @Ezcodylee · @Hako · @Bronclair · @Ivvys · @yhapojj · @graemecreations · @sara.kolli · @samtportfolio · @undergroundsound · @laud.laud_ · @vaxfrr · @aaronthactivist · @_saulsosa · @danikiyoko · @rruleofnines · @punkrackss · @hunnigarden · @bro.a.star · @thinny_drawin · @gutsseee · @gothamfele · @luvestruk · @eddstract · @hunnidarts · @tob2552 · @dancoelhoarts · @samwells · @catchphrasejones · @boilgod2018 · @jrdnkinley_ · @scythearts · @deechmedia · @akisgallery · @sylentflicks · @kerklord · @shet.h3ad · @MiniKreators · @bricksabbathstudios · @mattsbrickz

Let’s work / 09

Let’s make
something real.

I’m available for artist campaigns, editorial projects, content rollouts, partnerships, and creative production.

Get in touch