01 / SELECTED WORK
PROJECT 001
EDITORIAL / PRINT / CAMPAIGNROLE — Founder • Creative Director • Editor
I conceived and led this 56-page hardcover release from idea to finished object: creative direction, editing, writing, artist curation, interviews, contributor team-building, asset management, print assembly, launch strategy, and promotion.
MAGAZINE AD / 01
ROLE — Storyboard • Creative direction • Team assemblyAn original advertisement for Highlivesss Magazine, developed from storyboard through production by a team I assembled.
OUTCOME — Launch campaign for the Vol. 1 publication
MAGAZINE AD / 02
ROLE — Storyboard • Sound design • Team assemblyA second magazine campaign film combining my storyboard, sound design, and production leadership.
OUTCOME — A distinct second chapter in the magazine rollout
INTERVIEW SERIES
HIGHLIVESSS INTERVIEW / 01
OUTCOME — Long-form conversation shaped for social discovery
Meet @freesami__ ↗HIGHLIVESSS INTERVIEW / 02
OUTCOME — Original interview packaged as a visual editorial story
Meet @42ceo ↗HIGHLIVESSS / EXCLUSIVE INSTAGRAM SERIES
I produce exclusive Instagram interviews as complete editorial releases—developing the conversation, creative-directing the presentation, and collaborating with illustrators to create an original cover for each feature.
HIGHLIVESSS / EDITORIAL CURATION
ROLE — Artist discovery • A&R-informed curation • Editorial strategy
I take an A&R-informed approach to artist discovery—tracking emerging sounds, identifying promising talent, and translating what I’m hearing into editorial features. The format combines considered music curation with social-first storytelling, introducing underground artists to new audiences while preserving the culture and context around their work.
FEATURED ARTWORK — @laud.laud_ ↗
View the feature ↗HIGHLIVESSS / COMMUNITY OUTREACH
I shared Highlivesss with artists, contributors, music pages, and independent culture platforms connected to the world around the magazine. Some chose to post about the release in their own way, helping the project reach new audiences through genuine creative relationships and word of mouth.
“Shared by the people shaping culture.”
Follow on Instagram ↗Creative direction, artist connections, creator collaborations, and short-form campaign storytelling.
CLIENT CAMPAIGN / 01
ROLE — Artist-team connection • Creator collaboration
I connected the client with Malcolm Todd’s team and coordinated a collaboration with streamer @just.csmallz, helping place the release in front of larger, highly engaged audiences and drive meaningful visibility across TikTok and Instagram.
OUTCOME — Strategic introductions and creator collaboration helped expand the campaign’s reach, engagement, and audience discovery.
CLIENT CAMPAIGN / 02
I creative-directed and edited this campaign, shaping a longer documentary story into four focused social videos designed for discovery and a consistent rollout. I also connected Lucio with @lpsoldiers_ and @in_memory_of_chesterbennington—two of the largest Chester Bennington media pages—to place the work in front of an established, highly relevant fan community.
LUCIO DOCUMENTARY / CUT 01
OUTCOME — Four-part social documentary rollout
LUCIO DOCUMENTARY / CUT 02
OUTCOME — Four-part social documentary rollout
LUCIO DOCUMENTARY / CUT 03
OUTCOME — Four-part social documentary rollout
LUCIO DOCUMENTARY / CUT 04
OUTCOME — Four-part social documentary rollout
THE HIGHLIVESSS NETWORK
Highlivesss brings music, visual art, photography, animation, and collectible design into one editorial world. Every project is built by connecting the right voices and giving each collaborator a clear place in the story.
Explore the ongoing archive @highlivesss ↗42CEO • Freesami • Emwell • Boofpaxkmooky • Matt Proxy • Klayaut
Soser • Ezcodylee • Hako • Bronclair • Ivvys
@yhapojj • @graemecreations • @sara.kolli • @samtportfolio • @undergroundsound • @laud.laud_ • @vaxfrr • @aaronthactivist • @_saulsosa • @danikiyoko • @rruleofnines • @punkrackss • @hunnigarden • @bro.a.star • @thinny_drawin
@gutsseee • @gothamfele • @luvestruk • @eddstract • @hunnidarts • @tob2552 • @dancoelhoarts • @samwells • @catchphrasejones • @boilgod2018 • @jrdnkinley_ • @scythearts
@deechmedia • @akisgallery • @sylentflicks • @kerklord • @shet.h3ad • MiniKreators • @bricksabbathstudios • @mattsbrickz
03 / ABOUT
I turn music into stories people want to be part of.
Music marketing and content professional with hands-on experience in artist rollouts, campaign strategy, editorial production, creator partnerships, and audience development. As founder and creative director of Highlivesss, I built a music-first platform supporting underground rap and emerging artists through social-first storytelling, artist interviews, digital campaigns, and a physical magazine release.
Full Sail University graduate with a Bachelor of Science in Recording Arts, bringing creative instincts and production fluency to every campaign.
04 / LET’S WORK
